Project Concept Evaluations

Jahniene Jackson:

1. I think the collateral piece that she chose worked well, but I also suggested that she include some sort of specific social media advertising.
2. She needed to explore more options for her sketches.
3. The user experience stories seemed realistic, she just needed to complete the stories with how the users actually downloaded or subscribed to the bucketlist magazine.
4. I mentioned to her that she could also possibly include some sort of incentive for current app users to promote their achievements socially.
5. Yes the fact that she's marketing to a more mature audience, It was fitting for her to use a more sophisticated feel and less light hearted.

Maria Rovayo:

1. The collateral pieces would reach her audience well because nutrition is a topic that is talked about a lot online and the social media ads would work perfectly for that.
2. She was still working on doing more sketches.
3. The user experience stories seemed like they worked well. 
4. Her collateral worked well with her story.
5. Her tone and color choices were very fitting because of the earthy feel she was leaning towards. 

Lacey Rabidue:

1. The collateral pieces would reach her audience well because they are aimed at people who tend to have a more free-spirited and laid back attitude.
2. She had some good sketches so far but was still working on more.
3. The user experience stories worked really well with how the users came across the advertisements and engaged with it. 
4. Her collateral worked well with her story, I dont think there was any other way that she needed to explore.
5. Her tone and color choices were very fitting, the minimalistic feel of the app would help aid people with the large amount of content that the app has.