Week 7 Graphic: Intended Collateral

Collateral Sets: For my project the 3 sets that I chose are going to be, an app interface, social media advertising, and either guerrilla marketing or promotional table tent restaurant advertising.

User Stories: 

– Elena was out to dinner with her friend Karla and they saw a promo table tent on their table advertising the Buckeat List App and Karla was excitedly mentioned how she gets to check another restaurant off her "Buckeatlist app", Elena had never heard of it so Karla pulled the app up on her phone to show Elena what she was talking about. Elena was immediately interested once she saw the sleek modern design of the app interface. She scrolled through Karla's list and noticed many restaurants that she'd never even heard of, and many were conveniently located near her condo. She immediately scanned the popup tent on the restaurant table which prompted the Buckeat List app to download on her phone.

– Ryan was out running errands over the weekend when he remembered he needed to make a quick stop at a local outdoor mall for a new outfit for his date that night. As he jumped on the bus he noticed the large quirky bus ad across the side for the Buckeat List app because of their funny tagline. Although he didn't have time to see the ad fully, he was able to remember it later that afternoon. As he walked around the mall he noticed a large guerilla marketing campaign in the middle of the walkway. Because he remembered seeing it on the bus earlier that day he decided to walk up to it to get more info. Knowing that he didnt have a set restaurant in mind for his dinner date he decided to download the app to get local suggestions. After his date that night, his girlfriend mentioned how she had no idea that the restaurant he chose existed and he mentioned that he found it from his app and how easy it was, and she was excited to download it for herself to start checking off her restaurant bucketlist.

Tone/Style Exploration: My app will have a very modern style but I also want to keep it lighthearted and quirky as well because of the social aspect. While friends are interacting and keeping up with each others updates I want them to feel as if they are actually interacting with each other personally as friends would.